Brand and web design.

Estudio M.

  • Role:

    Freelance Web Designer, UX/UI

  • Company:

    Estudio M. Argentina

  • Project:

    Logo and Web Design.

  • Year:

    2016.

software ux

1. Logo Design

New image. New era.

Estudio M it's a software and hardware solution for small and big companies from Argentina. The company needed a change and a new image that represent a modern style and gives the look and feel about a technology brand.

Original logo

logo

New logo

logo
logo

2. Wireframes

Approach to the web.

I came up with this two options, the only difference was the menu orientation. The idea was a clean look with a good picture support and short texts. The navigation must be fast so at the end of the scroll the user could have all the information about the company. The main feedback had to be the contact page so that's why the contact button appear all the time in a corner.

wireframes
wireframes
wireframes

3. UI Look and feel

Be modern, be duotone.

The idea was to create a duotone image to capture the user with the corporate colors. This also opens a wide range in terms of uses of design and style.

web design
web design
web design
web design
web design

4. UI guidelines

Always attach to them.

I kept it simple and accessible to the future developers who can has access to it.
Used tool: Sketch.

web design